10 Terms of Business Development

1. Believe in your vision and your business. Commit to it. If you – and your people – love what you do, you will try to do it the best you possibly can.

 2. Define shared values and let values rule. Find people who are competent and really bright.

 3. Build and synergize corporate capabilities that will help your business achieve its vision. Focus on distinctive capabilities that cannot be copied by your competitors.

 4. Focus on your customer. Stay close to your customers, listen to them and partner with them to create superior customer value.

 5. Create a winning organization. Create hot teams, inspire, energize and empower employers. Search for synergies.

 6. Reinvent your business continually. Work on your business. Set stretch goals. Search for new opportunities. Facilitate gross-pollination of ideas. Make brainstorming.

 7. Surprise markets and competitors by introducing disruptive products. Encourage creativity. Allow experimentations. Give people freedom to fail and start again more intelligently.

 8. Live speed. Build a fast company. Think fast. Make fast decision. Simplify everything. Pursue opportunities faster than your competitors.

 9. Institutionalize innovation. Create cross-functional teams diving innovation. Provide with necessary resources.

 10. Make business fun. Don’t get your business too serious. Establish creative chaos environment. Celebrate success